What are the most widely used marketing tools and techniques?

Marketing tools and techniques are the various ways through which the marketing of products and services are done to get widespread acceptability for the same. Marketing requires making the product known to its customers and increasing its sale ultimately. For marketing various tools and techniques are used, which are mentioned below:
- Web marketing– web marketing is the most popular way of marketing products and services. Through user friendly websites the company’s are gaining a prominent position in the online market and are getting widespread acceptability through their targeted customers.
- Social media marketing– social media marketing is another renowned tool through which the companies are reaching their targeted audience in the least possible time, effort and money.
- Email marketing– email marketing is one of the most convenient and cheap forms of marketing where the cost of sending an email is nothing much and this way you reach to your targeted customers easily.