Using Social media to create Brand Awareness
The question remains to many users of social media and the internet; What is Facebook, Twitter, Squidoo, Instagram, Pinterest and email all disappeared tomorrow? How would users of these social media platforms actually understand what is going on out in the open world? Well, they wouldn’t to be put it simply.
This highly relates to your own organisations social media strategy, ensuring that you can focus on relevant portions of the consumer experience by creating a strong yet robust connection (also known as brand equity) with your potential customers, clients or consumers, depending on what you have to offer.
Essentially social media is the beginning of the brand purchase cycle and this initially starts with awareness, something that these social media platforms do well at. Brand awareness is the measurement of how your brand is recognised in the public eye. Low brand awareness will mean that the chatter orientated around your organisation will be low and vice versa.