How Good Can Facebook Be For Your Business?
Facebook and social media in general is a relatively new construct in the virtual world, and business has played a massive role in its propagation around the world. Now, in 2014, there are literally over 1.3m active users on the social platform, all of whom are engaging with friends, family, groups, brands and businesses.
For businesses, this massive collection of people engaging in a virtual social environment is often an untapped resource. This is either due to their refusal to engage in the platform, and everything that goes with that, or because they don’t understand how to do so. In a few rare situations, businesses have so little to gain from social media that doing it is pointless, but for the most part, having a Facebook account allows for greater interaction between you and your customers/potential customers. Not only this, but through those whom communicate with you through the platform, you may be able to attract more business, which can also be done through Facebook advert campaigns.