Combining PPC with SEO
Many companies know just how beneficial PPC (pay per click) campaigns can be, and search engine optimisation can compliment a campaign nicely. It’s not a straightforward task to achieve top 5 rankings for every relevant search query and by paying for a position on the first page of a search engine; you’re capable of bringing in prospective customers.
It’s fair to say that PPC will cost more than SEO in the long run, and that’s why creating a balance is really beneficial. If you can attract a good amount of organic traffic, with plenty of PPC visitors on the side too, you may be able to improve enquiries, conversions and possibly sales. No business should ever ignore SEO, and more companies (big and small) are turning to PPC adverts, but you have to decide which is more important to you business, and create strategy that’s affordable and capable of boosting enquiries.