For many marketers, a good marketing campaign means getting your business’s promotions in the eye of your intended customers, but by doing this, they often ignore the more technical side of things. A very important part of any campaign on the internet is making improvements on site-structure, which is overlooked by many. Site-structure can refer […]
Facebook and social media in general is a relatively new construct in the virtual world, and business has played a massive role in its propagation around the world. Now, in 2014, there are literally over 1.3m active users on the social platform, all of whom are engaging with friends, family, groups, brands and businesses. For […]
With the rise of the internet, and the increase in widely available internet within it, newspapers have seen drastic losses in readership all around the globe, with many going out of business, and the rest of them shrinking to a smaller size than was typical. Even taking all of this into account, some of the […]
To some people, Instagram is all about pretty pictures, and that’s ideal for a wedding photography business or a florist, but is it well suited to all businesses? Well in short the answer is no. It’s not quite got the same user base as Facebook or Twitter and if your target audience is not using […]
Paid Facebook campaigns are ideal in terms of obtaining ‘likes’ from various prospective customers but you have to be aware that these ‘likes’ are not guaranteed to become customers, and a couple of adverts are not likely to make them buy something from you. The paid campaigns can enhance the look of your Facebook page […]
PPC, or pay per click, is a model of advertisement used by many of the worlds biggest advertisers, like google. Google’s payed advertising operates by allowing you to place a bid on a certain keyword or search phrase. So, for example, if you are a business which sells fence posts, and you want to appear […]