Using Remarketing to Push Sales
Remarketing is more advanced than ever today and its automated. There are many different platforms out there that give you the chance to display remarketing adverts, such as Google, and it means you’re targeting people who have already visited your website and show n an interest.
There are some drawbacks, however, and the individual who visited your website may go online looking for something different, perhaps their grocery shopping, and they’re unlike to click on your advert again if they online for a completely different purpose.
It’s also important to know that just because an individual has visited your website, it doesn’t necessarily mean they like your products, and today you can target individual who proceeded to checkout but didn’t complete their order, and it’s a way of fine-tuning the technique to increase the chances of conversions.