Branding on Facebook
Your brand should be recognisable on all of your channels, and Facebook is usually one of them. Your logo should always be easily recognisable, and it should be displayed as your page’s profile picture to ensure that it gets viewed when people are making a search for your business.
The cover photo is another opportunity for branding, and you may want to use an offer, a product, a picture of your team or a set of colours that reflect your business’s brand. The images of your products or service should also occasionally include your name or logo, and it means that if the image gets shared, people know exactly where to go if they like the products or services.
There are plenty of ways to increase brand awareness on Facebook, and if you follow in the footsteps of major brands you’ll be ticking the right boxes.