Why PPC is great for new websites
Google doesn’t take well to new websites, it can take the search engine spiders a long time to realise it’s a good quality website. Think of it like this, when you meet a girl in a pub, you don’t know too much about her until you get to know her, and that’s exactly how it is with Google. To rank well and get lots of traffic to your new site, you’ll need to prove yourself over time, but even if you have to wait for organic traffic, that doesn’t necessarily mean you can’t get it from elsewhere. PPC advertising is a great way of attracting relevant visitors. With Google Adwords you bid for specific keywords and if you pay enough per click, you can be found on the first page, and you’ll only pay when a visitor clicks your page. It’s a great way to boost visits but you can spend a lot ofmoney quickly depending on how competitive your market is. So all we can recommend is that you do it with caution.