What is PPC?

PPC, or pay per click, is a model of advertisement used by many of the worlds biggest advertisers, like google. Google’s payed advertising operates by allowing you to place a bid on a certain keyword or search phrase. So, for example, if you are a business which sells fence posts, and you want to appear on the top of google’s search terms for fence posts, you would have to make a bid on that post. That bid would then become the cost of every click-through that you get for that search term. They also provide you with a recommended bid, which is based upon the competitiveness of the phrase. Depending upon how your bid compares with the bid of your competitors, you will have a better or worse position, with the best being the position at the top of page 1 of the results page. The great thing about this system is that you know what you’re paying for; a click on a link to website. This ensures that the cost of your advertising is closely linked to your ability to provide a quality service for your potential customers.