The stages involved in designing a product catalogue
Catalogues are an important part of a business in terms of marketing and communicating with your audience. They are an effective way to let people know more about your products or services. But what makes for a successful catalogue, and how do you go about designing one? There is no point in having a catalogue that does not reach out to your target market. This blog post looks at the stages involved in designing a product catalogue.
Stage 1: The link between you and your client
The primary objective of the catalogue is to establish a connection between you and your clients or customers. Before you go anywhere, make sure to show all your contact details on each page. This strategy has the same effect as subliminal messaging. Seeing your contacts over and over again will most definitely increase your chances of getting a response.
Stage 2: Know your audience
Do a little research on your audience; find out what they like, what their interests are etc. For instance, if you want to draw the attention of children you should choose a set of bright colours. There is no easy way to achieve this, get creative and try to put yourself in the shoes of your customers. If you were them, what would you want to see?
Stage 3: Size does matter
Use different formats and sizes to emphasize your points. Now that you have nice and attractive color combinations, you need to use the right format and size to drive your point forward. Make your important facts bold and big enough to draw attention. You may also consider using sharp colors like red to draw make them easily noticeable.
These are many more stages you could go into with regards to catalogue mailing. The relevance of your beautifully designed catalogue all depends on what you intend to achieve. However, these three stages should help set the stage for a successful catalogue design. Establish a link with your client, find something appealing to them, and use the correct size and format to get your point across. You can then enhance your catalogue campaign and combine it with digital marketing, such as social media, email and PPC campaigns. If you’re keen to drive some of the readers to your website, you can use QR codes to make the process even easier, and these can be easily printed on your marketing letter which goes out with the catalogue. There’s so much you can do to make a big impact and improve enquiries, sales and conversions, and catalogue mailing can certainly help you maximise ROI, but you do just need to make sure you choose a printing firm who can deliver a fantastic job at a fair price. That’s not exactly easy if you have not done a deal with a printing firm before, but always take your time and plan this stage early, and let the printers come back to you with quotes multiple times until you know what their final offer is for the work you require.