Paid Campaigns on Facebook

Paid Facebook campaigns are ideal in terms of obtaining ‘likes’ from various prospective customers but you have to be aware that these ‘likes’ are not guaranteed to become customers, and a couple of adverts are not likely to make them buy something from you.


The paid campaigns can enhance the look of your Facebook page and you’re able to target specific individuals. Perhaps those with an interest in gardening, sports or fashion, while you can decide on an age range and a gender if you like.

Paid campaigns on Facebook should never be the be all and end all of your social media campaign, and you have to maintain activity if you’re looking to turn your visitors into customers. If you’re looking to reach a milestone of ‘likes’ or just looking to reach more customers with your social media posts, then this could well be a good option.