“It’s important to stay active on social media”. You’ve probably heard it before and we’re going to explain why… The more active you are, the more engaging your business sis, so long as the content you’re posting is useful and designed to meet your audience’s requirements. It also means that you can convert customer quickly, […]
Your brand should be recognisable on all of your channels, and Facebook is usually one of them. Your logo should always be easily recognisable, and it should be displayed as your page’s profile picture to ensure that it gets viewed when people are making a search for your business. The cover photo is another opportunity […]
A social networking site developed by Google, Google+ works a similar way to how Facebook does and is actually the second largest social media site after the big boys in blue. Creating a Google+ page is nice and easy to do and takes a matter of minutes. You just have to fill out the sections […]
Twitter is slowly growing to be one of the most popular social media accounts around. Although their users may be half of Facebook’s, there’s more regular activity on Twitter and it’s slowly becoming the go to site for marketing also. But there’s a surprising fact about the company, which you may not know about. Have […]
For many marketers, a good marketing campaign means getting your business’s promotions in the eye of your intended customers, but by doing this, they often ignore the more technical side of things. A very important part of any campaign on the internet is making improvements on site-structure, which is overlooked by many. Site-structure can refer […]
Facebook and social media in general is a relatively new construct in the virtual world, and business has played a massive role in its propagation around the world. Now, in 2014, there are literally over 1.3m active users on the social platform, all of whom are engaging with friends, family, groups, brands and businesses. For […]