Daily Mail Newspaper Advertising – Benefits and Negatives
When it comes to look at whether or not you should be advertising your products or services in a national newspaper then you have to consider a number of items before reaching into the pocket.
Firstly, cost. Is the offering made by the newspaper really that affordable? Second point is to ensure that the audience that reads that particular type of newspaper is actually worth advertising for? For example, The Sun newspaper is typically read by construction workers and middle aged men because it revolves around very much a masculine approach. Would it be worth advertising women products in a newspaper aimed at men?
Knowing the type of audience is highly critical because you then begin to focus on measuring and evaluating the money spent and used in a particular campaign. You will know if you’ve been successful because the rate of enquiries and sales would tend to outweigh the cost.