Getting a targeted Facebook following isn’t as easy as it looks. Okay so you can invite our friends to like your page and put your Facebook page on your vehicle livery, but that’s not going to get you a ‘targeted following’. When you know who your target audience is, you can use Facebook Adverts to […]
When you’re designing an email, it’s easy to think about the bigger picture, such as what the main image should be, how the typography should be and how many colours you want to include in the template. The copy is often forgotten during the design process and this can be a bit of an issue […]
Many people confuse the two, but we’re going to tell you why brand awareness is not the same as brand recognition. In simple terms, being aware of something is not the same as recognizing that something. Brand awareness is a rudimentary form of brand recognition, where at least some basic knowledge about that brand can […]
Nearly every SEO company in the UK will tell customers that it can take time to see real results. There is no ‘on button’ that tells Google to start sending people to your website, there’s a lot of hard work that needs doing first. This can include, but is not limited to, the following: Optimising […]
Google doesn’t take well to new websites, it can take the search engine spiders a long time to realise it’s a good quality website. Think of it like this, when you meet a girl in a pub, you don’t know too much about her until you get to know her, and that’s exactly how it […]
Anybody involved in digital marketing and/or running a business online should, by this point, be aware of Google Analytics. It is the most popular online analytics platform in the world, and as it is connected to google, who are often one of the most important marketing channels for businesses, it can give you a lot […]