Are Leaflets worthwhile?
Leaflets are a more old fashioned way of marketing, but are they still worthwhile? You always see them thrown on the ground or in the bins, so are people actually reading them?
Using addressed leaflets will be beneficial. Around 57% of people will read mail that is addressed to them / the homeowner. Therefore they will take notice of this and not just throw it to one side. Even if the leaflet isn’t kept, they can still remember your company, and will possibly go to it in the future.
There are many reasons why using leaflets is still worthwhile. It is a more affordable way of marketing. The cost of creating leaflets compared to having an advert on a website is substantially less.
Also, this can be a physical part of your company. It gives people something to hold and look at. It’s shown that people prefer to hold something physical than look at something online.